Quality of CPL kits bespoke for themselves

Matthew Gourlie The Canadian Premier League is going to experience some growing pains in its early years. As long as they get more right than wrong, learn from their mistakes and keep improving there is every reason to believe that they can thrive. Thursday, the CPL unveiled their first selection of kits and while they…

Branding the CPL: kits

By Matthew Gourlie With the York9 FC launch set for Thursday, let’s conclude our three part discussion of branding for the Canadian Premier League by focusing on kits. The difficulty when evaluating kits is that so much of their appeal is subjective. The quality of a logo in particular, or even a name, feels much more…