Branding the CPL: kits

By Matthew Gourlie With the York9 FC launch set for Thursday, let’s conclude our three part discussion of branding for the Canadian Premier League by focusing on kits. The difficulty when evaluating kits is that so much of their appeal is subjective. The quality of a logo in particular, or even a name, feels much more…

Branding the CPL: names

By Matthew Gourlie The Canadian Premier League web site has launched a countdown clock for a Friday morning announcement. The CPL trademarked a series of possible team names on April 5. After discussing logos in the first part of this three-part series on branding, that seemed like a natural place to go next. When it…