Canadian Premier League unveils logo and manifesto By Matthew Gourlie Supporters across the country got up early or stayed up late watching a clock tick down with anticipation of a child on Christmas morning. When the clock struck zero, the Canadian Premier League unveiled its logo, a manifesto and a promotional video. The Canadian soccer…
By Matthew Gourlie The Canadian Premier League web site has launched a countdown clock for a Friday morning announcement. The CPL trademarked a series of possible team names on April 5. After discussing logos in the first part of this three-part series on branding, that seemed like a natural place to go next. When it…
By Matthew Gourlie In the past couple of months, Leeds United unveiled one of the most universally mocked badges in history, Major League Soccer’s change kits have largely gone monochrome and Roy Nasrallah and his Canadian Premier League team crossed the country to tour prospective markets and some possible franchise names hit the internet. So,…
June of 86 