Branding the CPL: names

By Matthew Gourlie The Canadian Premier League web site has launched a countdown clock for a Friday morning announcement. The CPL trademarked a series of possible team names on April 5. After discussing logos in the first part of this three-part series on branding, that seemed like a natural place to go next. When it…

CPL unveils Business plan

By Mathew Gourlie The growth of Major League Soccer to the modern era — the so-called MLS 2.0 — can be traced to one moment. It’s not the David Beckham signing or the first soccer-specific stadium. It’s not expansion to Toronto or Cascadia. No, MLS began the road to financial stability and coming of age…

Herdman begins to lay groundwork

By Matthew Gourlie It’s a new era for the Canadian national men’s soccer team. Again. When John Herdman takes charge of the Canadian men for the first time Saturday against New Zealand in San Pedro del Pinatar, Spain, he will be the fourth man to do so in the last 18 months. The 42-year-old Englishman…