York 9 FC looks to unite the region

Brennan & Co. hoping to help future generations of local soccer talent with CPL club By Matthew Gourlie Jim Brennan has been a Canadian soccer pioneer before. In 2007 he returned home from English football to be the first singing for Toronto FC in Major League Soccer. Now, Brennan is helping bring soccer home on…

Branding the CPL: kits

By Matthew Gourlie With the York9 FC launch set for Thursday, let’s conclude our three part discussion of branding for the Canadian Premier League by focusing on kits. The difficulty when evaluating kits is that so much of their appeal is subjective. The quality of a logo in particular, or even a name, feels much more…

Four more clubs granted CSA membership

Path clear for Calgary, Halifax, Port City and York to join the Canadian Premier League By Matthew Gourlie The inaugural season of the Canadian Premier League continues to take shape after four more franchises were approved for professional club membership at the Canadian Soccer Association’s annual general meeting in Yellowknife Saturday. The CSA has now…

Branding the CPL: names

By Matthew Gourlie The Canadian Premier League web site has launched a countdown clock for a Friday morning announcement. The CPL trademarked a series of possible team names on April 5. After discussing logos in the first part of this three-part series on branding, that seemed like a natural place to go next. When it…

CPL unveils Business plan

By Mathew Gourlie The growth of Major League Soccer to the modern era — the so-called MLS 2.0 — can be traced to one moment. It’s not the David Beckham signing or the first soccer-specific stadium. It’s not expansion to Toronto or Cascadia. No, MLS began the road to financial stability and coming of age…